Last night I had the chance to check out a webinar hosted by Brian
and Norbert of My Leads System Pro. It ran a little long so I only could
stick around for the presentations from Rob Fore and Deagan Smith. I
want to say up front that I am not a member of any of these peoples
organizations, although after the webinar last night that may change.
First up was Rob Fore. Rob has built multiple 6 figure income streams
and is a real heavy hitter in the Network Marketing game. Rob
presented his five step process to making money in online marketing. The
five steps are as follows:
1. Pick something to sell
2. Ask yourself who would be most likely to buy your product
3. Use keyword research tools to figure out what your target market is searching for when looking for a product like yours
4. Write content that meets those searches or in other words, solve the problem your target market has
5.Promote that content to have it ranked on search engines
Next Rob went into a short primer on how to get that content ranked
higher on the search engines. The first tip was to get as many back
links as possible. Of particular importance where facebook likes,
tweets, google +1, linkdin and other social media sites. One really neat
trick he shared was how to get more comments on your blog to have it
rated higher. Turn off your spam blocker. Then when you get spam, edit
out the link if they have put one in there and answer it as if it was a
real person. While we obviously want real people visiting our blogs,
when it comes to rankings quantity is more important than quality.
Next up was Daegan Smith. Daegan runs maximum-leverage.com and is one
of the premier lead generators out there. I have to be honest, a lot of
what he said just flew right over my head. However, one thing I got
from his talk was the use of a scientific trial and error approach to
creating lead capture pages. He has gone through dozens of different
page designs, often tweaking one small thing and then compared them to
the old page. Every time he got a bump in leads, or quality of leads, he
kept it and continued tweaking. Eventually he began to see patterns
which helped him improve those pages even better. If nothing else he
proved with real numbers that you have to constantly monitor your
marketing strategies and make changes to improve them.
Unfortunately the webinar ran late and I had to get to bed so I
missed Todd Falcone's talk but I am sure it was as good as the others. I
would like to thank the guys at My Lead System Pro for putting on this
free webinar and the presenters for showing their trade secrets for no
cost.
Tony
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