Thursday, July 19, 2012

Great free tool to help you improve your website

I ran into a website the other day that I just had to share. It includes many free tools that can help you improve how your website ranks on search engines. The website is www.aboutus.org and it is a free site that initially was started to catalogue who maintained websites based on their About Us page. Now it has become a full service Search Engine Optimization website that you can use free of charge. Start by placing your website address in the search bar. If they do not have data on your site, the system will compile it for you right there. When the report is ready you will see something like this:



As you can see it gives you a quick synopsis of how your home page stacks up. If you click on Home Page Analysis you will see the following image.

 

 Here you can see that my Search Engine Friendliness and Links & Images are good but there is a problem with my Titles and headings. So click on More details under problem and it takes you to this page.



As you can see my Title is good as is my Meta data. When I first did this neither of those passed. So i had to fix them. I have a problem with my H1 heading and it shows how my blog shows up in a search engine. For those of you who don't know what those terms mean you can click Learn More and it will explain it to you. In short Meta Data is HTML code that doesn't show up on a webpage but is used by search engines when it looks for keywords and H1 heading is an important sentence or phrase on a web page that quickly and clearly tells people and search engines what they can expect to find there. I still need to fix that and as soon as I can figure out how to do that in Wordpress, I will. Next if you go back to the main website entry (image 1), you can click Web Presence Report and get something that looks like this:



This gives you a real time look at your presence on the web. As you can see this is for a new site, so there is hardly any web presence. It can show you where to focus to increase your websites visibility online and drive more visitors to your site. In closing, www.aboutus.org is a really cool, free resource you can use to help you as you try to increase your online visibility. It can also help you fix the parts of your sites that are preventing you from getting maximum traffic.

 Hope that helps, Tony

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